As organizations rely more and more heavily on collaborative tools and software platforms (IDC predicts that the market for collaborative applications will increase to $26.6BN by 2030), it has become harder to track what kind of work employees are actually getting up to.
A new Anatomy of Work Index whitepaper from Asana is all about learning how marketers actually spend their days in the office, and analyzing their overall rate of productivity. It uses this data, which has been drawn from a pool of 10,000 knowledge workers globally and includes workers in roles such as chief marketing officer, head of brand and senior marketing manager, to see where agencies and brands can improve in order to start becoming more effective in the 2020's.
Some of the key learnings include the fact that the majority of global employees (60%) spend most of their time on work about work, which could be emailing someone about plans or doing practical, non-creative tasks such as micro-managing others. In comparison, just 40% spend time on skilled work like executing a campaign, and this highlights the fact that most workers are losing the battle when it comes to finding time to embrace more thoughtful, deeper work tasks.
Even more worrying is the fact that polled employees are only spending 27% of their time at work on skills based work; the craft they were actually trained and hired to carry out. Therefore it is high time we found a solution, and this whitepaper will help to provide practical advice on how you can create a more inspired team that’s set up to execute their roles much more effectively.
Asana’s Anatomy of Work index also explores how unbalanced workloads are crippling employees and negatively impacting their productivity. The index has found 26% of employees have too much work to do, which subsequently drives stress and feelings of being unsettled. It’s goal is to inspire you to find ways to ensure workers are doing their 9-to-5 more effectively, and not wasting their time on things that create unhappiness in the workplace.
Another fascinating insight the index provides is around how many hours a day workers find themselves distracted, and you’ll be able to compare how UK workers compare to the US, Germany, Australia, and even Japan. The fact, on average, 1 hour and 4 minutes is wasted daily by knowledge workers globally due to distractions or procrastination shows how much room there is for improvement.
The Anatomy of Work examines how to break down those barriers that stop workers from being productive and showing how technology, such as Asana’s own work management tool, can help create a system that benefits everybody when applied correctly and not just at a whim.
The most forward-thinking organisations in the world know how to leverage time-saving work management software to reimagine their workplace, and this forward-thinking piece of research will show why taking control of workloads and collaborating more thoughtfully is a must if your workers are to reach the next level.
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