Shante Bacon, founder and chief executive officer of the strategic communications and experiential marketing firm,135th Street Agency, is set to open the inaugural Agency Acceleration Day US with her keynote speech, The Future Looks Independent.
Bacon will explain how agency leaders need to stop looking ahead at the big shops and start to lead from the front.
Agency Acceleration Day is all about growing your business; a day dedicated to expanding knowledge and skills for growing an agency and connecting with people who have great ideas and experience.
In addition to Bacon’s keynote, the event will see marketing experts discussing topics and challenges around leadership, scaling at speed, internal organisation and culture, recruitment, options for growth, and winning new business.
R3’s US manager, Melissa Lea takes a look at the trends in agency pricing. Agencies are now more flexible than ever with their pricing models, but what is actually working (or not) in the market right now? Lea provides insight into current pricing models and highlights key trends in how agencies are not just pitching, but pricing their work and negotiating with procurement.
Agency value is driven from continuous innovation and the agility to be able to identify and address trends, new technologies and respond to client needs. The profits are a by-product that flow as part of the output of that strategy. Paul Allen, partner, SI Partners will explore the trends to demonstrate how agency acquirers are looking for these types of cultures and contemporary services.
46% of people working in agencies are stressed because they do not feel like they are good at their jobs. Just one worrying statistic in the latest agency well-being study from The Drum and Opinium research.
After a presentation of the full research an expert panel, including Geline Midouin, global chief talent officer at McCann Health, Danielle Reardon, founder of The Well Intended and Michael Crus, chief content officer at Drum Agency will explore the different causes behind the current loneliness epidemic in agencies, and what you can do to make your agency a happier place to work.
Brent Buntin, chief marketing officer, Code & Theory and Jason Prohaskz, managing director, MediaMonks NY will take on the challenges of the changing face of new business. New Business has shifted and this panel will cover the different ways agencies are building a pipeline, qualifying opportunities, winning work, and ultimately pricing it.
Agency Acceleration Day US will take place at Ogilvy New York on 14 November. Tickets for the event can be purchased now.