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Britbox, the UK content streaming service, has announced the agency lineup that will help build-up the service internationally.

The digital video subscription service created by the BBC and ITV, will launch near the end of the year, filled with British content for hungry international audiences. 

Total Media will handle its media strategy, ITV Creative will handle UK branding and the launch campaign, and Taylor Herring will run the PR.

OTT specialist Deltatre will handle product design and further build the app.

Discussing the agency lineup, Reemah Sakaan, group director of ITV SVOD and SVP Creative Head, BritBox, said: “We have selected and built an outstanding new agency team of streaming, entertainment and data specialists at the top of their fields to complement the expertise of our team here at BritBox.

"We look forward to working hand in hand with them to a successful launch”.