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Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. We give our readers the chance to decide which work features as our Creative Work of the Week.

Scroll through the latest work from brands like Sprite, Thinx, Dropbox and others below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen, and then click on the stars to vote and help choose the Creative Work of the Week. The winner will be chosen based on the average rating and the number of votes cast.

To submit work for our Creative Works section, fill out this online form.

: '#NotInOurClass'

Date: October 2019
Mass shootings – particularly in high schools – have become a tragic fact of life in the US. So much so, there has even been discussions about using the government’s educational funds to pay for guns and weapons training for teachers.
Creative directors on the project Niraj Zaveri and Justin Ebert wanted to do something about this. The two creatives, along with director and Nomad chief executive Glenn Martin, all have parents who were once educators and thus know first-hand how much teachers care for the children they teach. In a way, the students become extended families. And, while everyone agrees that something needs to be done to stop these tragedies, asking teachers to consider pulling a trigger on a student they’re supposed to care for every day seems unthinkable and irresponsible. Yet, it’s a solution that is being seriously considered by the US government.
Given their personal connection with the subject, the team set out to create a film that highlights the heartbreaking reality of what the government is asking teachers to do. In a move away from humour or shocking visuals, they simply wanted to tell the truth and deliver the impossible magnitude of having to carry out such a request.
The spot sees a teacher lead viewers around her classroom, wistfully describing the students that sit at each desk. As she leads us to her own table, she claims: “They’re my kids. You send them to me every day and trust that I’ll keep them safe.” Glancing down into her drawer, she adds: “So I’ll need to be prepared to protect them. But since I don’t know if one of them will be a threat, I guess I have to be prepared to kill them, too.” After this shocking line, the school bell rings as the camera cuts to the inside of the teacher’s drawer, lingering on a handgun she has hidden inside.
Working with Nomad, the team wrote and released the film themselves under the #notinourclass hashtag on Twitter and Instagram, hoping to call attention to the issue and prove that it isn’t a viable solution. The spot aims to inspire viewers in the US to vote for candidates who have a more gun-smart strategy, acknowledging that ‘teachers shouldn’t have to learn how to kill’ in order to keep school and students safe.
Creative directors: Niraj Zaveri and Justin Ebert
Director: Nomad CEO Glenn Martin
Tags: United States

: 'Fresh Drops'

Date: October 2019
With the theme 'Stay Fresh' or 'Fica Fresh' in Portuguese, Sprite debuts its campaign, launching Fresh Hour, a rush hour takeover with content pills, in digital, radio and OOH in specific regions of  Rio de Janeiro and São Paulo cities.
More than 2,500 OOH digital boards in the streets and in all major flow metro and train stations are up in São Paulo and Rio. At MTV, all commercial breaks will be invaded by Sprite content. And on some radios, traffic announcements will have one hour of brand exclusivity.  
The new concept is just the beginning of a major project that gains all its strength in the summer, with numerous street activations seeking to reconnect the brand to consumers. The campaign is the first created by Wieden+Kennedy São Paulo. Produced by the agency's in-house Joint, created by Felipe Paiva, José Ferraz and Rafael Melo and designed in partnership with several multidisciplinary artists from around the world: Marc Tudisco, Yeye Weller, Felms and London studio Yumyum are some of the project collaborators.
Coca-Cola Industrias Limitada-Brazil
Ano de produção/Year of Production
Wieden + Kennedy SP
Executive Creative Directors
Eduado Lima e Renato Simões
Rafael Melo
Art Director
Felipe Paiva e José Ferraz
Agency Producer
Regiani Petti, Thais Bonizzi
Digital Producer
Mauricio Yamashita e Ricardo Barbin
Digital Production Company
Ana Clara Grana, Tathiana Januário e Julia Wollmann
André Troster, Laís Sangalo, Fernando Prado e Bruna Coelho
Data Stategy
Eliel Guilhen, Fernando Ruiz e Rachel Pepe
Social Strategy
Carol Siper, Gabriel Marchi, Bruno Perazio e Gabriela Queiro
Caio Melo, Rachid Antun, Alex Bezerra, Guilherme Salgueiro, Gabriela Monteiro e Carla Tassi
Client Approval
Selman Careaga, Pedro Abondanza, Ana Carolina Santos, Bruno Alonso e Mariana David
Felms, Felipe Paiva, Guma Nutinski
Production Company
Felipe Paiva, José Ferraz e Rafael Melo         
Executive Director        
Regiani Pettinelli
Director of Photography     
Lucas René           
Production Director 
Juliana Salviano  
Production Assistant
Thais Castilho      
Account - Production Company                 
Felipe Paiva, José Ferraz, Ilan Wainstein      
João Cunha, Willian Pereira             
Lee Peffer              
VFX Producer      
 Thais Bonizzi        
Christian Balzano, Eduardo Barbosa            
Marc Tudisco, YumYum London, Obsedant (Miki Nemcek), Marlos Lima      
Art Composing   
 Christian Balzano, Rogerio Merlino              
 Motion Designer                
Christian Balzano, Eduardo Barbosa            
Color Grading   
Acauan Pastore 
Audio Facility                 
Evil Twin Music  
Sound Effects & Mix         
Rafael Vieira         
Sounstrack Production                
Andre Faria, Murilo Faria e Rafael Vieira, Andre Namur e Jimmy Gressler        
Account Audio Production House             
Juliana Tangary e Carolina Couto 
Rafael Melo          
Post House           
Tags: Brazil

: 'A Dollar Goes a Long Way'

Date: October 2019
'A dollar goes a long way.' You've heard this phrase a million times. You've also seen a lot of sad videos about poverty, kids with cancer, et cetera, a million times. So Union thought it would be interesting to portray a dollar bill looking for his purpose in the world.
Not being spent on ridiculous opulence like a $5 whipped cream over-the-top drink or not even being worth enough to buy a lottery ticket. Or not even wanted at the dollar store because there's tax.
Union wanted people watching to understand that every dollar has use at the United Way. The video was provided by Holman Enterprises to convince its 7,500-plus employees to donate to this great cause through payroll deductions. Over the past 10 years they've raised over $11m dollars. 
United Way
Tags: United States
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: 'There's a Better Way to Work'

Date: October 2019
Celebrities including Oscar Nunez (The Office), Sara Benincasa (Corporate on Comedy Central, MTV) and Andy Kindler (Last Comic Standing, Everybody Loves Raymond, The Daily Show) star in videos featuring comedians dissecting modern-day job descriptions, telling us what work really looks like. 
Dropbox challenged Mediahub to conceptualize an enemy that we all have, but never address – “work about work, or...busywork” which leads to an always-on, 24-hour workday. Dropbox is building the world's first smart workspace to help end the 24-hour workday, transform work culture, and help teams focus on the work that matters. 
The custom videos were created in partnership between Dropbox, Mediahub and T Brand Studio.  The activation also includes a print ad in the Sunday New York Times Business Section and features on NowThis!
T Brand Studio
Tags: United States

: 'Compliments. You Deserve Them'

Date: October 2019
TBWA\MCR have refreshed their creative vision for JD Williams Autumn 2019 with an insight led campaign which sees the brand move on from their ‘I Am’ platform, while maintaining their positive and empowering attitude.
The campaign, ‘Compliments. You Deserve Them’, which plays out across TV, Print, Digital and Social media highlights a universal truth among the audience that women only accept a compliment given to them 40% of the time, which drops to 20% when it’s given to them by their peers.
Shot by director Nina Aaldering, the commercial gravitates towards compelling feminine portraits to reflect reactions to compliments which is a narrative carried through to photography shot by Adam Whitehead.
JD Williams’ vision is to attract the attention of fashion-conscious women in the 45-60 age bracket with a fresh new approach which puts ‘her’ at the heart of the campaign.
Client: JD Williams
Group Head of Brand and Advertising: Paul Ray
Senior Brand and Advertising Manager: Nat Lowe
Senior Brand and Advertising Coordinator: Sam Parrish
Agency: TBWA\MCR
Executive Creative Directors: Lisa Nichols & Gary Fawcett 
Art Director: Lewis Dunlop
Copywriter: David Ryan Jones
Client Services: Sara Hetherington / Lydia Shaw
Producer: Bridget Pelicias
Director: Nina Aaldering
Photographer: Adam Whitehead
Production Company: Mendoza Films
Post-Production Company: Mendoza Films
Tags: UK

: 'Goth Life and Morning Tremens'

Date: October 2019
We’ve all been there: jumping onboard our city’s metro only to find ourselves stuck alongside a group of noisy, difficult, or occasionally infuriating passengers. Great Guns director Peter Harton captures the feeling perfectly in the latest campaign for Copenhagen’s new Metro line, promoting the fact that 85% of the city’s population will now be connected to the superfast circuit. Creatively devised by Hjaltelin Stahl and produced by Pegasus Productions, the hilarious new campaign celebrates the upcoming Cityringen line with two spots whilst also acknowledging the unavoidable encounters found on public transport.
The campaign captures two different scenarios that highlight the comedically diverse passengers found on the Metro line – and the benefits of the new Cityringen. The first ad, entitled ‘Morning Tremens’, sees one woman make the tiresome trip home after a long night of partying – still dressed in last night’s clothes and clutching her high heels. With smudged make-up and false eyelashes hanging off, she boards the train and manages to find a seat. She then discovers, however, she has sat amongst a group of enthusiastic cub scouts, joined by an equally animated leader who suggests the boys have a snack before their stop. Surrounded by boiled eggs, mackerel, and strong cheese, our traveller is then thrust in the midst of an intense singalong that threatens to push her already fragile state over the edge.
The second spot, meanwhile, features two goths boarding the metro, only to find themselves in the same carriage as a group of joyous, pastel-clad acapella singers. As their discomfort grows, the singers only get louder, prompting some enthusiastic dance moves in the direction of the two uncomfortable men. Fortunately, as with the ending of ‘Morning Tremens,’ ‘Goth Life’ shows that the distressing journey will soon be over, thanks to the new Cityringen line.
Great Guns director Peter Harton aimed to highlight these colourful encounters by making the contrasts between the groups as dramatic as possible, working with DOP Jens Maasbøl to make the spots also feel overwhelmingly claustrophobic. 
Creative Agency: Hjaltelin Stahl
Copywriter: Kenneth Kaadtmann
Art Director: Cecilie Öberg
Account Manager: Sandra Amalie Lacoppidan
Production Company: Pegasus Productions
Director: Peter Harton
Executive Producer: Cille Silverwood-Cope
1st AD: Nikolaj Storgaard Mortensen
DOP: Jens Maasbøl
Stylist + Production Design: Jane Marshall Whittaker
Make-up: Tommy Hairwerk
Editor: Anders Jon
Sound Design: Ole Kristian Krogstad
Colourist: Lasse Marcussen
Production Manager: Sara Jürs Schmidt
Tags: Denmark
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: 'Now We're Talking '

Date: October 2019
Tetley Tea has been given a fresh rebrand, despite experiencing a drop in sales last time it axed the Tetley Tea Folk.
The cloth-capped Cartoon characters have been representing the Tetley Tea brand since 1973. 
In 2002, the characters were deemed too old fashioned, and the tea manufacturer shelved them for a £15m advertising campaign that showed various scenarios of people excelling themselves. 
However, the decision to axe the Tetley Tea Folk from its ads after 28 years resulted in a dramatic drop in sales and they were brought back in 2010. 
Developed by Spark44, the new Tetley Tea platform 'Now We're Talking' intends to modernise the brand to a wider, more diverse audience. 
The tea brand has decided to rebrand to help it stand out against a competitive market place. 
Based on the insight nothing gets us talking like a cup of tea, 'Now We're Talking' sees two pets relaxing after their owners leave the house. After the dog puts the kettle on, he and the cat enjoy a cup of Tetley together, mirroring everyday conversations people have on their sofa at home. 
The cat and dog, an unlikely friendship, works to demonstrate that Tetley gets anyone talking. 
The campaign will be brought to life on social, by posing conversation starters such as ‘Milk first? Or milk last?’, ‘Brew? Or cuppa?’, ‘Strong? Or milky?’. 
Client: Tetley Tea
Agency: Spark44 London
Global Chief Creative Officer: Brian Fraser
Creative Directors: Mike Boles & Jerry Hollens & Simon Butler
Copywriter: Andrew Edelston 
Art Director: Al Brown 
Business Director: Hannah Sawford
Senior Account Manager : Lawrence Sweeney
Producer: Maggie Blundell
Assistant Producer: Elizabeth Newton
Planner: Liz Wolstenholme & Kate Sloan
Production Company : Outsider
Directors : Dom and Nick
Producer: John Madsen
DOP: Tom Townend
Post Production: The Mill
Colour: The Mill
Sound Design: Factory Sound
Editor: Ed Cheesman / Final Cut
Tags: UK
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