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As part of Ad Age’s continuing media-about-media and Campaign Trail coverage, a quick ICYMI from the weekend: the deliciously harsh Saturday New York Post front-page obituary for Bill de Blasio’s presidential campaign in the wake of the New York City mayor calling it off on Friday. De Blasio is deeply unpopular with the city’s press corps, and the Rupert Murdoch-controlled Post has been particularly critical of the mayor’s White House run, given that his campaign never gained traction and also led to the perception that he was neglecting his mayoral duties.

It’s worth noting that the Post seems rather pleased with itself—and a little disappointed that it failed to get a rise out of the mayor: “De Blasio stays mum about The Post’s cheeky campaign ‘obit’ cover.”

The full text of the obit:


Bill de Blasio’s presidential campaign, May 15, 2019-Sept. 20, 2019, dead of ego-induced psychosis. Neighbors said the body has been in rigor mortis for some time.

It died doing what it loved best—being as far away from New York City as possible.

It was surrounded in the end by friends, MSNBC hosts. It’s in a better place now—a Park Slope gym.

Whether it was in the empty churches of South Carolina, the sun-kissed empty deserts of Nevada or begging someone, anyone, to talk to de Blasio at the Iowa State Fair, the campaign always gave 100%—and always polled at 1%. “Can’t” was never part of its vocabulary. Neither was “won’t,” “please stop,” or “this is a dumb idea.”

The campaign is survived by hotel industry officials who expect favors from City Hall. And 8 million suffering New Yorkers.

In lieu of flowers, de Blasio asks for donations to his slush fund.