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Mediacorp and Singapore Press Holdings will be offering advertisers a joint sales package for the upcoming festival of Deepavali. They claim this could result in over 70% savings across relevant media platforms.  

The package leverages Tamil television, print, digital and radio properties across both media companies, allowing for a targeting of an over 290,000 strong Indian audience.

The announcement: 

Mediacorp and Singapore Press Holdings (SPH) are offering advertisers a joint Deepavali sales package with more than 70% in savings across the best of their relevant media platforms. 

Effective now to 30 November 2019, advertisers can choose from three options within the Deepavali sales package, featuring different combinations of print, digital, radio and TV platforms, to reach over 290,000 targeted Indian audiences on a weekly basis. These include Tamil Murasu, tamilmurasu.com.sg, tabla!, Vasantham, and Oli 96.8FM as well as audience-targeted digital platforms on the SPH Digital Network. 

This collaboration aims to maximise the reach of both parties’ networks, allowing advertisers to reach their customers via different touchpoints and extend their campaign messages across more media platforms through one single package. 

“Partnerships and alliances have always been a part of our internal capabilities. We are looking forward to this strategic alliance as it is our first direct commercial collaboration with each other. Coming together as two of the biggest local media providers is definitely a strategic approach to deliver our most relevant products to targeted consumers, while giving our advertisers a better experience in fueling their advertising messages with a joint solution.” said Ignatius Low, SPH Chief Marketing Officer. 

“This is another collaborative effort by Mediacorp and SPH to help advertisers maximise the reach and impact of their campaigns using inventory across a mix of highly effective platforms,” said Parminder Singh, Chief Commercial and Digital Officer, Mediacorp. “Community celebrations and festivals connect us all in Singapore and we are launching these exciting solutions in time for Deepavali, when advertisers take the opportunity to burnish and share their messages of love, family ties and togetherness with everyone.”

Source: Mediacorp press release 

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