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Singapore Tourism Board (STB) has partnered to boost tourist experience and destination marketing.

Online travel group Ctrip Group reportedly conducts integrated marketing across more than 300 destinations around the world. As a result of this partnership, Ctrip Group, and the Singapore Tourism Board will continue to deepen their cooperation, leverage their advantages in users, technology and data, explore product research and development and brand marketing in order to promote the an increase in Singaporean tourism.

According to Keith Tan, chief executive of the Singapore Tourism Board , online travel agencies like Ctrip and are important channels to reach out to a wider audience, particularly the free and independent travellers. 

He added: "Our partnership with Ctrip and reinforces our latest campaign efforts to target post-90s Chinese consumers who tend to book their holidays on their own. We look forward to working with Ctrip and to show travellers a different side of Singapore."

Jane Sun, CEO of Ctrip said: "Ctrip and are committed to increasing tourism in Singapore and ensuring the highest quality of service of our users who choose to visit this fantastic country. We're delighted to build on our strong relationship with the Singapore Tourism Board and look forward to leveraging our big data and offline services to further meet to requirements of our users."

Earlier this year, STB created an augmented reality camera filter on Facebook to promote Singapore as a constantly evolving travel destination.