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Singapore-based independent agencies We! Interactive and KatalystM have merged and will now be known as Klwtt (pronounced kilowatt).

We! Interactive is a digital marketing agency that has worked on assignments for SingTel, Singapore Airlines and Heineken among others. Among its longest running client relationships is with PepsiCo since 2010.

KatalystM is a provider of automated marketing and has worked for Symantec, Oracle and GlaxoSmithKline.

A press note announcing the merger said: “Klwtt signifies a modern, dynamic, customer focused and data- and technology-driven agency. It will offer a full range of services, from content and creative production, website building and optimisation, display advertising, social media and influencer marketing, to marketing technology and marketing automation services.” 

Klwtt claims to be unique in its integration of martech and digital technology. 

Former KatalystM CEO Jos Birken who is now CEO of Klwtt said: “Thanks to the merger, we have the complete digital marketing services palette in house. Technology has a deep impact on the way you do marketing.

“Many people don’t realise how much martech can do, let alone integrating it fully into their marketing effort. We’ll help you with both now, all  one go.” 

Former We!Interactive CEO and current chief revenue officer of Klwtt Matthew Lim said: “It represents a willingness to change and evolve with time. As a new era marketing agency it is our responsibility to our clients to provide the most efficient and effective solutions available for their business needs.”

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