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Nearly 84% of global ecommerce sales happen outside of Western continents such as North America and Europe, and overall sales are expected to reach $4.8 trillion USD by 2021. But some of the world’s largest and best-known multi-nationals have failed spectacularly when expanding abroad.

Of course there are huge challenges when embarking on cross-border commerce. Where to invest? What countries present the best product-market fit? How do you attract non-local buyers? Which is most important: translation, currencies, payment options? So how do brands and businesses go global the right way?

Shopify Plus has launched a whitepaper – The Global Ecommerce Playbook, a resource for retailers looking to map, launch and scale their ecommerce business internationally. 

To download the free Global Ecommerce Playbook from Shopify Plus, complete the form below. 

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Managing a global business is complex, there are tax regulations to navigate, shipping logistics, fulfilment choices, then there’s how to market to international customers (what works in one market won’t work in another). Also enterprises with operations across the globe need a single source of truth they can rely on for accurate, timely, and actionable data.

For instance, take the example of Simba, the mattress-in-a-box British brand, which has been building its global growth and legacy through careful intention, and not just speed. “Many companies spread themselves too thin with too many different stores and worrying about too many different metrics,” says Steve Reid, a Simba founder and its co-CEO. “We very much focus on winning. It sounds ridiculous, but we win by listening to our customers, by only going into those markets that we believe we can execute in. We win by going back to the complete basics.”

The Global Ecommerce Playbook is a step-by-step framework for going global the right way. Whether businesses are considering international expansion, or looking to scale their established international operations faster, this comprehensive playbook will simplify and reduce the risk. To help you meet these challenges, this playbook will cover the following:

  • Streamlining international logistics
  • Multi store data management
  • Executing global marketing campaigns at scale
  • Using ecommerce automation to prevent fraud and boost efficiency globally