The mandate from Sharp is for its flagship TV brand. RHB has expanded its pre-existing relationship with FCB. The agency will now handle creative for its Premier banking division. For ICLIF which is funded by Malaysia’s central bank, FCB will be developing an integrated campaign for its Leadership Energy Summit in Asia.
FCB Kuala Lumpur’s new business momentum continues unabated with a number of new agency-of-record wins. Beginning with SHARP who has brought on FCB to handle creative duties for its flagship TV brand, AQUOS. It’s understood that the agency is already working on a number of key campaigns of the scheduled for release later this year.
FCB has also expanded its remit with RHB Bank to handle creative duties for its Premier banking division. This is in on top of FCB’s current portfolio of brand communication on which the agency has developed a series of brand films routinely rated amongst as the best festive work in Malaysia. Rounding out the list is the ICLIF Leadership and Governance Centre, an independent non-profit organisation created and funded by Bank Negara Malaysia (Malaysia’s Central Bank) who has selected FCB to develop an integrated creative and digital campaign for its upcoming Leadership Energy Summit Asia.
Shaun Tay Co-owner & CEO of the FCB Malaysia Group credits the wins to the agency’s approach to new business development “We’re very clear on the type of clients and brands we would like to work with. We’re a challenger agency and we work best with those who share the same ethos.” Tay also states that the last quarter has seen FCB secured an additional six new clients on a project basis, a feat that belies the agency’s relatively small size. “Given that we’re only 35 strong, it’s our ‘all-in culture’ that gives us the edge. There’s lots of fluidity in the roles especially between creative and business leadership, ideas can come from anyone and it’s the same with new clients…everyone is putting something on the table. Everybody works on the work in FCB.”
Source: FCB Kuala Lumpur press release