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Singapore-based jeweller Poh Heng is celebrating seven decades in the business and the lead up to Singapore’s National Day with a new campaign called ‘Wear Your Story’. Created by Construct Digital, the campaign includes a film and a week-long interactive exhibition scheduled to be held at the retailer’s Orchard Road outlet. 

Poh Heng Legacy Collection

With the Poh Heng Legacy Collection, you never just wear jewellery.#wearyourstoryInspired by our founder’s story and our nation’s rich heritage, our designer set brilliant cut diamonds seamlessly within intricate 18K Peranakan motifs. View the collection: 70 years of stories with us at the Legacy Exhibition:

Posted by Poh Heng Jewellery on Tuesday, 9 July 2019

The exhibition aims to capture the spirit of the brand and chronicle milestones in Singapore’s transformation, besides featuring a new collection of jewellery.

According to Poh Heng assistant general manager Pamela Seow: “This exhibition allows visitors to immerse in an up-close and intimate experience with Singapore’s history and to experience Poh Heng’s legacy and evolution through the ages.” 

“Singapore is home to one of the world’s most precious creole cultures – the Peranakan culture. It is truly a unique feature here. We are taking this opportunity to commemorate more than half a century of our Peranakan heritage by creating a memorable collection; inviting Singaporeans to wear their story.”

The post Poh Heng launches anniversary themed ‘Wear Your Story’ campaign appeared first on Mumbrella Asia.