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Publicis Communications has given MSL India CEO Amit Misra a wider South Asia mandate. In his new role as CEO of MSL South Asia, Misra will lead the PR agency across the region with a specific focus on Sri Lanka and Bangladesh, besides India.

He will report to Publicis Communications South Asia CEO Saurabh Varma. Misra has previously worked for Edelman and Indian conglomerate Essar.

The announcement: 

Publicis Communications India has announced the promotion of Amit Misra to CEO, MSL, South Asia, to lead the brand across SAARC regions, with primary focus on Sri Lanka and Bangladesh. The move comes with the goal of driving greater synergy across the region and Groupe companies; to enhance the ‘Power of One’ offerings to clients.  Amit was previously CEO, MSL, India. He will continue to report to Saurabh Varma, CEO, Publicis Communications, South Asia. 

Amit Misra who joined MSL in 2013 as EVP & Director, Public Affairs, took over India operations as CEO in 2014. With over two decades of experience, Amit has played a pivotal role in building brand MSL in India. Under his leadership the firm has achieved double digit growth year on year; 75% cumulative growth in the past four years. 

Today, the firm offers the best integrated services in the market for some of the world’s most sought-after brands in the region, with India leading the pack with sustained integrated growth. The validation of the work and the growth lies in the fact that the firm in India, has won five Agency of the Year Awards in the past 20 odd months. 

Commenting on the development, Saurabh Varma, CEO, Publicis Communications, South Asia, said, “South Asia holds incredible opportunities for us and I cannot think of a better leader than Amit to drive synergies for us in this region. Amit has played a tremendous role in building MSL in India. He is a natural leader and has helped grow MSL to newer heights year on year. Under his leadership, MSL continues to deliver and reap the benefits of the Groupe’s “Power of One” strategy. MSL has been awarded the country’s Best PR agency across various forums which truly speaks a lot about Amit’s leadership skills. I wish Amit the very best on his new role.”

Commenting on his development, Amit Misra, said, “It is a genuinely exciting time in the region, with the communication landscape evolving at such a rapid pace. The digital explosion in these markets is facilitating innovative and refreshing work, in an always on ecosystem, making MSL the ideal partner to further client ambitions. I am looking forward to working with our exceptional talent pool and leveraging the Power of One model; extending our leadership in these vibrant markets.”

Source: Publicis Groupe press release

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