Adidas, Bayer, Diageo, GroupM, Dentsu and Omnicom Media Group were among the brands and agencies involved in the alliance.
- Apple to fund original podcasts to fend off Spotify and Stitcher
- Moon landing’s 50th anniversary becomes one giant opp for brands
- Amazon wants to give users $10 in exchange for tracking them all over the web
- For advertisers, the Emmy halo effect is a thing of the past
- Former IPG chief David Bell joins Flipboard’s board of directors