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Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America. We give our readers the chance to decide which work features as our Creative Work of the Week.

Scroll through the latest work, then click through to the global Creative Works site and see what stands out. For project information, creative credits, and more, click on the project to expand to full screen and click on the stars to vote and help choose the US Creative Work of the Week. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, May 22.

To submit work for our Creative Works section, fill out this online form.

Show me entity :: 27084
Show me entity :: 27096

: 'I Speak My Truth in My Calvins'

Agency:
Client:
Date: May 2019
Calvin Klein’s latest campaign is 'I Speak My Truth in #MyCalvins', which was directed by Jonas Lindstroem, via Iconoclast.
Featuring musicians Shawn Mendes, Chika, Billie Eilish and Netflix star Noah Centineo, the next iteration of #MyCalvins campaign presents today’s most influential voices telling their own stories, in their own words — and invites others around the world to do the same. 
 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Production Company: Iconoclast
Director: Jonas Lindstroem
Managing Director: Charles-Marie Anthonioz
Executive Producer: Jean Mougin
Producer: Grace Bodie
DP: Chayse Irvin
Editorial: Rock Paper Scissors
Editor: Jamie Foord
VFX: The Mill
 
Tags: United States
 
 
 
 
 
 
 
 
 
 
 
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Show me entity :: 27116

: 'Budweiser Draught Lottery'

Agency:
Client:
Date: May 2019
As the official beer sponsor of the New York Knicks, Budweiser will launch the Budweiser Draught Lottery - Free Bud for New Yorkers, With the Bounce of a Ball.
As part of the Budweiser Draught Lottery, the brand will hold a city-wide beer lottery giveaway event that gives New Yorkers a chance to score a Budweiser May 14 - the same day as the highly-anticipated NBA Draft Lottery.
On May 14, if the Knicks secure the first pick, Budweiser will celebrate with fans around New York City by picking up the Budweiser tab at participating bars and upping the ante with our draught lottery.
Budweiser created five Draught Lottery Machines that will be placed in bars across Manhattan in time for Knicks fans to congregate and watch the NBA Draft Lottery on May 14 at 8:30 PM ET.
On the day of the NBA Draft Lottery, Budweiser Draught Lottery Machines will give New Yorkers a 14% to score a free beer - the same odds as the Knicks have to win the #1 NBA Draft Pick - up until the NBA Draft Lottery begins.
Then, if the Knicks win the #1 pick in the NBA Draft Lottery, Budweiser will buy beer for Knicks fans (while supplies last) in New York and up the ante in other ways as well.
In addition to the five Draught Lottery Machine locations, fans at five other bars will also have the opportunity to get free beer.
New York Knicks legends Earl Monroe and Rod Strickland helped deliver the first Budweiser Draught Lottery Machine in Midtown.
Credits:
 
Tags: United States
 
Earl Monroe and Rod Strickland
Earl Monroe and Rod Strickland
 
 
 
 
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: 'Find'

Agency:
Client:
Date: May 2019
'Find' is a unique collection of member-only experiences for World of Hyatt members, designed for their minds, bodies and how they move. They can either earn or redeem their loyalty points for the experiences, and they range from learning how to trim a bonsai tree correctly to hiking with a wolf.
World of Hyatt is constantly keeping its members in mind by adding new benefits and partnerships, giving them more access to exclusive adventures, and taking them further through their points. So, to showcase these adventures and offerings, the team traveled to San Francisco, LA, New York, and Hong Kong to capture some of the World of Hyatt members and real luminaries (those that host the experiences). The result was a suite of films introducing the world to the unforgettable experiences World of Hyatt members have exclusive access to with 'Find'.
A narrator takes viewers through the videos, where real World of Hyatt members are shown flying through the air in an aerial harness, enjoying breakfast and surfing with an award-winning chef from a Park Hyatt, and even learning how to become a sushi expert. In addition to the films, Forsman & Bodenfors worked with World of Hyatt on everything from positioning and branding to photography and a refresh of owned channels.
Credits:
 
 
 
 
 
 
 
 
 
 
AGENCY: Forsman & Bodenfors New York
CLIENT: World of Hyatt
 
 
 
FORSMAN & BODENFORS
CREATIVE: Cerra Buckholz
CREATIVE: Jordan Chouteau
CREATIVE: Kristin Cubbison
CREATIVE: Steve Cady
AGENCY CONTENT PRODUCER: Kim Jose
AGENCY CONTENT PRODUCER: Laura Peguero
FREELANCE PRODUCER: Sherri Rosenberg
STRATEGIST: Erin Whitis
GROUP ACCOUNT DIRECTOR: Dhiren Khemlani
ACCOUNT DIRECTOR: Maureen Link
BUSINESS AFFAIRS DIRECTOR: Matt Friday
BUSINESS AFFAIRS MANAGER: Denise Klapp
BUSINESS AFFAIRS MANAGER: Lenny Mayzel
 
 
PRODUCTION CO:
PRODUCTION COMPANY NAME: Production Squad
DIRECTOR: Chris Ozer
DIRECTOR OF PHOTOGRAPHY (DOP): Mikey Van Buren
EXECUTIVE PRODUCER/ MANAGING DIRECTOR: Darcy Diamond
LINE PRODUCER: Alexis Bobbitt
 
 
EDITORIAL
EDITORIAL COMPANY NAME: F&B Studio
EDITOR: Sarah Harvey
ASSISTANT EDITOR: Tom Sexton
EXECUTIVE PRODUCER: Misha Kozlov
 
AUDIO MIX:
COMPANY NAME: Sound Lounge
AUDIO MIXER: Justin ‘Sal’ Kooy
 
COLOR:
COMPANY NAME:  Ira Morris
COLORIST: Ira Morris
 
PHOTOGRAPHY:
PHOTOGRAPHY AGENCY: Tinker Street
PHOTOGRAPHER: Chris Ozer
Tags: United States
 
 
 
 
 
 
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Show me entity :: 27147
Show me entity :: 27178
Show me entity :: 27179

: 'Bitter, but good'

Agency:
Client:
Date: May 2019
Under the motto "Bitter, but good," BETC/Havas takes to social networks and newspapers for a campaign to promote Hershey's Half Bitter chocolate. 
The campaign brings in a series of ads and Instagram stories with situations that, at first glance, may seem bad, but in fact, turn out to be being positive, to show that Hershey's bittersweet chocolate tastes great.
The series of ads plays with news that could be bitter and ends up becoming good, like an overbooked flight, a contract that was suspended, a sentence to work voluntarily in a panda puppy shelter, a vacation canceled and also a football player who did not make the team. In all these scenarios, unlikely outcomes come true. The passenger of the plane is taken to first class, the professional receives another offer to work in the Caribbean, the sentence of the culprit is not so "bad."
The newest Hershey's campaign can now be seen in the brand's Instagram and also in newspaper ad format.
Credits:
 
 
 
 
 
 
 
Advertising Agency: BETC/Havas 
CCO: Erh Ray
ECD: Andrea Siqueira
Creative Directors: Andrea Siqueira, Lucas Ribeiro, Alexandre Kazuo
Copywriter: Gabriel Sotero
Art Director: André Batista, André Ignatiuk
Illustrator: André Ignatiuk
Brand & Business: Daniela Keller, Fernanda Modena, Izabel Petegrosso, Maíra Castro
Channels & Engagement: Carlinha Gagliardi, Ariane Finavaro, Marcel Santos
Strategy: Agatha Kim, Murilo Oliveira, Milena Nakata, Ellen Rodrigues
RTV Production: Anna Luisa Ferraz
Producer: Renata Fabri
Motion: Isaias Campos
Photographer: Estúdio Genga
Graphic Production Director: Gilmar Souza
Graphic Producers: Carlos Valeriano, Plínio Junior, Márcio Brusaferro, Marcos Nascimento, Adriana Wrege, Sabrina Zilli
Client: Marcel Sacco, Emerson Cação, Rodrigo Campos, Maitê de Carvalho
Tags: Brazil
 
 
 
 
 
 
 
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: 'The Dot'

Agency:
Client:
Date: May 2019
The new institutional film for the Dorina Foundation pays homage to the dot, highlighting its key role in enabling both sighted and visually impaired people to read. The first part of the film – minimalist and fully digital – portrays the dot as a punctuation mark. The second part – more tactile and fully analog – portrays the dot as the basis of the Braille alphabet.
These are the dots that can remove blind children from illiteracy and empower them to read and write. 
'The Dot' honors Dorina Nowill's 100th birthday. She was one of the greatest advocates for the inclusion and rights of people with visual impairment (or blind or partially sighted people). Her work enabled the creation of the first specialization program for teachers of blind people and the first large-scale braille press in Brazil. Today, it is one of the world's largest in production capacity. Her important contribution helped to spread the braille system, and the daily work done in the Foundation transforms and gives autonomy to the visually impaired.
Credits:
 
 
 
 
 
 
Agency: Lew’Lara\TBWA
Client: Fundação Dorina Nowill para Cegos
Product: Institucional
Title: The Dot
CCO: Felipe Luchi
Creative Directors: Gustavo Diehl e Sthefan Ko
Creative team: José Neto, Rafael Merel e Ulisses Razaboni
COO: Wilson Negrini
Account Services: Valentina Ursini e Bruna Gracitele
CSO: Renata Serafim
Strategy: Luciana Moraes
VP of data and media strategy: Vicente Varela
Media: Suellen Kiss, Igor Okamoto e Tatiana Lopes
Producer Director: Patricia Gaglioni
Agency Producer: Stella Gafo
Film Producer: Vetor Zero
Executive Producer: Alberto Lopes, Sergio Salles e Francisco Puech
Film Director: Fabio Acorsi
Account Services: Marcia Guimarães, Thaís Lopes e Rubia Elias
Concept Art: Fabio Acorsi, Felipe Frazão e Maurício Reis.
Animation Motion Design: Mauricio Reis
Animation and Render 3D: Ale Eschenbach
Props: Fabio Acorsi, Ale Eschenbach e Mateus Pereira de Jesus
DOP.: Andreia de Marchi
Producer: Themístocles Neto
Film Animation: Fabio Acorsi, Ale Eschenbach, Mauricio Reis e Mateus Pereira de Jesus
Art Producer: Mateus Pereira de Jesus e Ale Eschenbach
Ingest: Eduardo Henrique Lopes e Marco Tavares 
Editor: Hebert Gondo e Eduardo Henrique Lopes
Rotoscopy: Diego Ruiz
Composition: Fabio Acorsi e Leandro Pena
Colorist: Leticia Blanco
Post Coordinator: Clara Morelli, Rosangela Gomes 
Coordinator Assistant: Taina Soares
Producer: Gustavo Banevicius
Sound Producer: Jamute
Producers:  James Pinto,  Daniel Teles , Anderson Soares
Coordination: Cassia Garcia e Julianna Zuppo
Announcer: Clarisse Abujamra
Account Services: Sabrina Geraissate e Kiki Eisenbraun
Client: Alexandre Munck e Marina Franciulli
 
Tags: Brazil
 
 
 
 
 
 
 
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: 'Maluma and Brooks Koepka Ultra spots'

Agency:
Client:
Date: May 2019
Michelob Ultra has released two different campaigns, one featuring Latin music star Maluma, and the other featuring golfer Brooks Koepka.
Maluma's Nuestro Ritmo (Our Rhythm), commercial will hit screens for the first time on May 14 during The Tonight Show Starring Jimmy Fallon. Maluma will also be featured on Fallon in support of his new album launch. The spot will air both in English and Spanish. 
The spot is set to a song from the singer’s new album and was shot in his hometown of Medellin, Colombia. The commercial follows Maluma as he juggles his busy career, stays active through dance and still makes time to enjoy a light, refreshing beer with friends. 'Nuestro Ritmo' celebrates dance as a way to live an active, balanced lifestyle – a core tenant of the 95-calorie beer – and connect people regardless of language and background.
The new TVC by FCB Chicago is the latest collaboration between Michelob Ultra and Maluma, following the partnership that kicked off earlier this year when the singer made an appearance in the brand’s Super Bowl ad 'Robots.' 
On May 6, Michelob Ultra gave Brooks Koepka a shot to win beer for New York City by taking the #Ultrashot from Governors Island onto a floating barge in the middle of the Hudson River. The deal was, if he made the shot, the beer is on the company in New York City. And he nailed the target.
Local consumers will be able to redeem their beer on May 16, the first day of the PGA Championship. Redemption details can be found at michelobultra.com/theultrashot.
Credits:
 
 
 
 
 
Agency (on Maluma): FCB Chicago
Client: Michelob Ultra
Tags: United States
 
 
 
 
 
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Show me entity :: 27185

: 'Make sense on mobile '

Agency:
Client:
Date: May 2019
Bad UI is playfully demonstrated in real life in Google’s humorous keynote opening film about the importance of seamless mobile experiences.
The film focuses on common mobile site pitfalls that negatively impact business – including unresponsiveness, slow speeds, bad find-ability, design over functionality, and outdated payment systems – and brings them to life in funny and frustrating real-world retail scenarios to inspire digital businesses to “get it right on mobile”.
The 90-second film, and five 30-second cutdowns were created by digital creative agency Phantom, and directed by Dan Castella (Hoi Polloi). They will be used by Google to introduce speakers at global tech events, including Conversions@Google in Dublin and Google Marketing Live in San Francisco.
Credits:
 
 
Creative agency - Phantom
Creative director - Jamie Nicholl
Creative lead - Lisa Berenson
Copywriter - Hannah Davies
Art director - Josh Denton
Planner - Dom O’Hare
Agency Producer - Alejandra Ravassa
Production company - Hoi Polloi
Director - Dan Castella
DOP - Carlos Catalán
Producer - Pete Shuttleworth
Production Assistant - Will Burgass
Lighters - Dave Nye
Production Manager - Archie Johnston Stewart
Editor - Chris Coupland
Post-production - Absolute Post
Colourist - Adam Clarke
2D Lead - Lora Nikolaeva
Audio post-production - Clearcut Sound
Sound designer - Ed de Lacy
Music track - ‘You Make No Sense’ by ESG
Tags: United States, Google, film, creative agency, digital agency, phantom, keynote opening film, events, conference, Mobile Optimisation
 
 
 
 
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Show me entity :: 27164