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The renowned British photographer, publisher, and film director, Rankin is set to edit an upcoming issue of The Drum. Rankin, who has shot everyone from Kate Moss to Kendall Jenner to The Queen and whose titles include Dazed & Confused, AnOther Magazine and Hunger Magazine, plans to use his guest editorship to take on the idea of honesty in advertising.

His issue of the print edition of The Drum will be a rallying cry to the industry to: “Sell me the truth for a change, stop making me feel like I’m missing out. Inspire me to be bored and get offline. Seduce me with reality, not fantasy, or why even seduce me at all!

“Stop being scared of having an opinion and don’t fall for everything you read. Just because it’s easy, data is not your solution, it’s polarising the planet and by using it you are financing it!

“Find a way to make your products work better, last longer and stop changing your fucking power leads every five seconds! Sell me the idea of consuming less, there are enough things in the world, find a way to make that work for your business. Treat me like a person and add value to my life with things I actually need. If you’re just going to sell me crap, at least be honest about that and just make it funny and purlease don’t pretend to be worthy!”

To complement and get into the spirit of his chosen theme, he is opening himself up “to some audience-generated content’ing”.

Ask Rankin Anything

Rankin and The Drum are inviting readers to get involved with the issue themselves, by participating in a unique opportunity to ask Rankin anything they want.

If you've got a searching question or a searing query for the man himself, email it to rankin@thedrum.com – or tweet @rankinphoto using the hashtag #honestyistrending.

Subscribers get The Drum before anyone else. Make sure you get your copy of Rankin's guest edit by signing up to The Drum Ink.