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The Drum Recommends: Commended is highlighting Gro Marketing who helped Dortek to get their website and products ranking above every other competitor online.

In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship.

Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise.

Vision 

We have worked with Dortek for over 2 years. Our ultimate goal was to get their website and products ranking above every other competitor, and once we had them on the first page our focus was for Dortek to own that page. Dortek wanted to be known to provide the best hygienic door systems in the UK.

Action

Dortek have a great in-house marketing team that look after every other aspect of marketing, but didn’t have the resources to commit to SEO. We worked on a number of keywords over a period of months and got them appearing on page 1 and number 1 position. We then continuously worked on external links, new content, and additional website pages until they owned the page for their keywords. Since this has been so successful, Dortek have added more products to their products range that we now can optimise for SEO.

Result

Appeared on the first page of Google for 22 out of 22 keywords.
We have increased traffic to their website since starting in September 2016 at 4.4k views, increasing to 16k views a month in February 2018.
We have grown the company and customer base which has helped them to add new products to their range and increase their offering.

Quotes

“GRO Marketing have been a great help to our web marketing efforts over the past year. They have done an excellent job working on our SEO and have increased both our web traffic and rankings for keywords on Google.” - Sheree Headspith 

This case study and other interesting content can be found on Gro Marketing's profile on The Drum Recommends.