All the latest martech and adtech news this week from Verint, RollWorks, Adform, Animoca Brands, Google, AudienceX, LiveRamp, Gooroo, Lexer, and more.
- JC Decaux executives outline plans for programmatic, audience-based out-of-home category growth
- Front Lines of Communication: Defining PR in 2019
- Breaking through the binge: How TV ads drive show discovery
- Unilever-owned Schmidt’s Naturals is using AI to handle customer service
- ‘Believe in the brand’: Kellogg’s is now using influencers like creative agencies