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: 'Parkinson's Is...'
: 'Brixton Finishing School'
The all-inclusive programme for digital talent, Brixton Finishing School, has launched its first campaign since it opened its doors back in 2018.
The Brixton Finishing School is the brainchild of Ally Owen, who responded to the need for diverse talent in advertising.
Although black, Asian and minority ethnic people (BAME) representation is increasing, there is still a long way to go. Only 13.8% of UK ad agency employees identify as BAME, while only 5.6% of C-Suite executives are from ethnic minority backgrounds.
To raise awareness of the 12-week digital 'accelerator' programme for young, under-represented groups, the campaign presents a series of eye-catching ads that celebrate the importance of inexperienced and creative young people.
Demonstrating the creativity the school has quickly become renowned for, the ads artistically highlight how no prior education or experience are needed to enroll on the course.
The series of clean designs which seek to strikingly capture their intended audience were created pro bono by Brave, with substantial media space donated by Clear Channel.
: 'What The Cluck?'
KFC has unveiled a zesty campaign with a punchy tagline that promotes its value chicken range.
Jestingly playing on the expletive phrase, KFC UK & Ireland wants its audience shouting 'What the Cluck?' at the price of its chicken on 'Wow Tuesdays' - its discount day in store.
To draw attention to KFC's discount day and it's new hot wings bucket, Mother has created a series of bold 10- and 20-second films. Packed with punch, the films capture the winning feeling of getting food for less.
Intended for a youthful audience, the spots are lively and bold. Each feature a group of young kids, who shout 'What the Cluck?' at KFC's value prices, before transforming into super-charged, dancing and dunking, animated chickens.
Product/Title - KFC WTC
Creative – Mother
Strategy - Mother
Production Company – FRIEND TV
Directors – ManVsMachine
Man V Machine Producer- Caroline Muhlich
Production Company Producer – Sarah Tognazzi
Editor– Ben Campbell
Edit House – Cut & Run
Post House – Electric Theatre Collective
Post House Producer: Alasdair Patrick
Sound House: 750mph
Sound Engineer: Sam Robson
Music Supervisor: John Connon @ Mr Pape
Music Tracks: ‘I Win’ Lethal Bizzle feat Skepta
: 'Everyday Ageism '