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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

A few highlights: Google calls attention to Google Cloud’s partnership with the NCAA in the latest of a series of spots with the tagline “Know what your data knows.” A young mom enjoys a brief Amazon shopping-related reverie set to Whitesnake’s “Is This Love” before reality (a crying baby) intrudes. And Avocados From Mexico imagines what a Cinco de Mayo celebration in the Arctic might be like.