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Branding and design specialist Brandient has appointed Jessalynn Chen as business director for Asia. Chen was most recently business director at Fitch.

Her mandate will be to develop Brandient across the region.

The announcement

Brandient, the award-winning branding and design company with offices in Eastern Europe and Singapore, has recruited Jessalynn (“Jess”) Chen as Business Director, Asia. Jess will be based in Singapore and will lead the development of Brandient throughout the region. Apart from continuing to serve its existing clients in Singapore and Kuala Lumpur, Brandient will now extend its brand strategy, design, corporate alignment and identity services to more local and regional entrepreneurs and corporations – with a breadth of expertise and track record ranging through technology, telecom, real estate and retail, banking and financial services, food and non-food FMCG.

Jess is a dedicated relationship builder and brand experience enabler, with more than a decade of branding experience in Singapore and Asia at large. Before joining Brandient, Jessalynn spent more than a decade in both business development, marketing and client management (most recently as Business Director) at Fitch (Singapore), a leading global retail and brand experience consultancy. She graduated the School of Design and Environment at the National University of Singapore. She is effectively bilingual with excellent proficiency in oral and written English and Chinese, as well as a number of local dialects.

Aneta Bogdan, Managing Partner Brandient said: ”We welcome Jess to lead our Asian office — she is a critical and strategic thinker, bringing not only the professional acumen but also the character and values that made Brandient a sought-after branding partner in the Eastern world.”

Jessalynn Chen, Business Director Asia said: ”After meeting the Brandient founding team and witnessing their work, I couldn’t think of a better match with my professional course — their kind of progressive, empowered and forward-looking environment is where I thrive. I am really excited to be at the forefront of extending the company’s reach in Asia, where Brandient will compete with the best.”

Source: Brandient press release

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