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Most business decision making, whilst not falling into the ‘life and death’ category, is often crucial to people’s day to day lives and wellbeing.

And whether you are making decisions that affect people’s lifestyles and careers, or whether you are planning your own career, there has arguably never been a time of greater change, stress, danger and turmoil.

LAW Creative has been chatting to the stars of SAS Who Dares Wins on Channel 4 (worth a binge view). As highly experienced Special Forces operatives, Matthew ‘Ollie’ Ollerton and Jason ‘Foxy’ Fox know all about decision making under extreme pressure and the mental toughness required to take, and ultimately survive, those decisions.

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The similarities between Special Forces and business thinking are closer than you may think. And when the going gets tough you definitely need guys like ‘Ollie’ and ‘Foxy’ on your side. During the coming weeks we’ll be sharing some of their wisdom and storytelling with you, culminating at a LAW Creative Breakfast Briefing in London in the Spring. Watch out!

LAW Creative is a multi-award-winning integrated marketing agency. Recently voted Top Twenty in The Drum Independent Agency Top 100 survey.

Everyone has the capacity for incredible achievement” Matthew ‘Ollie’ Ollerton