Facebook has poured over $1 billion into Watch, its YouTube-like video viewing section, to little success. It’s tried entertainment shows. It’s tried daily news shows. It’s tried live sports. It’s tried Tom Brady and LaVar Ball. And while Facebook says the platform has grown to 75 million users, who spend at least one minute inside Facebook Watch every day, it is nowhere close to the billions spending time on YouTube.
But this is a fight Facebook can’t lose. Facebook wants TV-ad dollars and will continue to tinker away at a video product that can draw users and brand budgets in a significant fashion. What that leaves is a platform that is still in the midst of an identity crisis.
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