Marketo debuts conversational ABM, partnerships and the B2B experience push
by Nadia Cameron | Mar 29, 2019 | account-based marketing, adobe, B2B marketing, chatbots, digital marketing, Drift, LinkedIn, marketing automation, marketing technology, Marketo |
?Account-based marketing is front and centre for Marketo under its new owner, Adobe, and the group is claiming a world-first on conversational ABM to prove it.
