In an effort to showcase great advertising and how this website can be used as a tool to reach a large audience of marketers, Mumbrella has decided to host its own ‘best ad’ competition – seeking out the most creative and progressive work the industry has to offer.
This means that the winning campaign – chosen by Mumbrella’s editorial team and Mumbrella readers – will run free-of-charge on Mumbrella’s website for 100,000 impressions.
That equates to a campaign of approximately two weeks on Mumbrella’s prominent billboard slot on the homepage – an activation with a monetary value of $10,000.
“We want to celebrate the industry at its best and also showcase how Mumbrella can work with agencies, media owners and brands as a partner to help spread their message across our specialist audience or marketers,” said Mumbrella general manager Dean Carroll, explaining the idea behind the initiative.
He added: “The plan is for the editorial team here to vote on which ads make it to the shortlist and then put the shortlisted examples before our readers so that they can decide who the winner is.
“It’s going to be an interesting exercise and hopefully will turn into a useful yardstick for measuring the great work that is out there, as well as being great fun too.
“It will also show potential advertisers just what can be achieved by running ads on our media assets.”
Agencies, brands and media companies of all types are eligible to enter
The deadline for entries is April 30, 2019, and the spec for the billboard is 970 x 250 (pixels w x h).
Please send your entries to Mumbrella’s Asia general manager Dean Carroll at email@example.com
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