Telco Circles.Life has appointed WPP media agency Mindshare as its Singapore agency-of-record.
Earlier this month, the firm appointed VMLY&R as its creative agency-of-record in Singapore. As a challenger brand that launched in 2016, Circles.Life has achieved a 5% market share in less than three years.
Circles.Life appoints Mindshare as Agency of Record Circles.Life has appointed Mindshare as agency of record for its Singapore operations.
The news follows the recent announcement that VMLY&R have been appointed to handle creative duties for the brand.
Gaurav Gupta, Senior Regional Manager, Circles.Life said: “Mindshare have collaborated with us on our latest 20 GB for $18 campaign, and have shown high capability in delivering on the right blend of speed, agility and intelligent challenge.
“We look forward to continue working with Mindshare to deliver a fresh brand proposition to the people in Singapore.”
Melissa Tang, Managing Director, Mindshare Singapore said: “Working with Circles.Life is exceptionally exciting for us.
“We look forward to breaking and re-writing the rule book to drive sustained growth for the brand.’
Source: Mindshare press release
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