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Telco Circles.Life has appointed WPP media agency Mindshare as its Singapore agency-of-record.

Earlier this month, the firm appointed VMLY&R as its creative agency-of-record in Singapore. As a challenger brand that launched in 2016, Circles.Life has achieved a 5% market share in less than three years.

The announcement:

Circles.Life appoints Mindshare as Agency of Record Circles.Life has appointed Mindshare as agency of record for its Singapore operations.

The news follows the recent announcement that VMLY&R have been appointed to handle creative duties for the brand.

Gaurav Gupta, Senior Regional Manager, Circles.Life said: “Mindshare have collaborated with us on our latest 20 GB for $18 campaign, and have shown high capability in delivering on the right blend of speed, agility and intelligent challenge.

“We look forward to continue working with Mindshare to deliver a fresh brand proposition to the people in Singapore.”

Melissa Tang, Managing Director, Mindshare Singapore said: “Working with Circles.Life is exceptionally exciting for us.

“We look forward to breaking and re-writing the rule book to drive sustained growth for the brand.’

Source: Mindshare press release

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