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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

A few highlights: Priceline serves up comical scenes from something called "The Travel Deal Delegation." H&R Block calls its Tax Pro Go "the easiest way to get your taxes done for you." And soccer superstars Lionel Messi and Mohamed Salah battle over the last can of Pepsi (the ad debuted online in February).

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