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For coffee lovers, Burger King is offering a whopper of a deal: $5 a month for one small coffee a day.

To get the deal at participating restaurants, customers will download the BK app and sign up to pay a monthly fee. It only applies to regular hot coffee, and can't be paired with a delivery order.

The subscription service represents a move into the customer-loyalty space for the chain as fast-food restaurants compete for flatlining foot traffic. Visitors to quick-service restaurants increased just 1 percent in 2018, according to the NPD Group, a market research firm.

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