It's turning out to be an expensive February of advertising for Anheuser-Busch InBev. The brewer, which flooded the Super Bowl with eight ads, will appear in Sunday's Academy Awards broadcast on ABC with a 60-second spot for Budweiser starring actress Charlize Theron.
The 60-second spot by VaynerMedia plugs Budweiser Reserve Copper Lager. The limited-edition beer, which launched last year, is co-branded with the Jim Beam name. It is aged on bourbon barrel staves, which are the wood pieces that make up bourbon barrels. The ad shows Theron at a bar schooling a bunch of dudes at billiards, darts and a boxing game before defeating one of them at arm wrestlingall without spilling a drop of her Copper Lager. The soundtrack is Run-DMC's "Tricky."
Ricardo Marques, VP of marketing for core and value brands at AB InBev, says the swagger-filled ad was inspired by Theron's movie roles, including "Atomic Blonde."