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Stitching up a red carpet

Stitch Fix is going upscalein an unlikely place. The ecommerce brand that sends personalized goods to customers debuted a pop-up red carpet at a subway station in New York City and a mall in Los Angeles. Consumers were treated to a paparazzi experience of interviews to celebrate everyday people, rather than just celebrities. Stitch Fix worked with Giant Spoon on the activation, which also includes out-of-home ads in the Big Apple.

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