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Sportswear brand Asics has appointed Re:signal following a competitive pitch for its European SEO account.

Asics is an international corporation specialising in performance footwear for multiple sporting and athletic disciplines, as well as a range of casual and streetwear products. The brand will be working closely with the Re:signal team to grow organic search performance.

Steve Irwin, ecommerce director at Asics EMEA, said: “We chose Re:signal because they recognised the challenge and opportunity we face, presented a compelling strategy and provide expertise and a track record which we’re confident can help take us to the next level.“

Kevin Gibbons, chief executive at Re:signal, said: “It’s a fantastic brand with big plans and we’re looking forward to helping deliver organic growth together with them.”

Re:signal has won a number of awards for its work with brands including Expedia, Auto Trader, WorldRemit, Zopa Bank and Slimming World.