Dy joined in 2015 as executive creative director and has been behind the recent creative push at the agency that saw it winning its first gold at the Cannes Lions. He has previously worked with JWT and BBDO.
McCann Worldgroup Philippines, the biggest advertising firm in the Philippines, is amplifying its creative firepower with the promotion of multi-award winning creative leader, Joe Dy, to Chief Creative Officer.
Having been with the agency as ECD since 2015, Joe has helped steer McCann into becoming one of the most awarded agencies in Asia Pacific. Recent highlights include the agency’s first Cannes Gold Lion, being named the Creative Guild’s Kidlat Agency of the Year, and ranking among the Philippines’ top three agencies in both Campaign Brief Asia and Adobo Magazine.
Joe is among the most awarded creative leaders in the Philippines, having won metal at almost every major international and local award show including Cannes, Clio, The One Show, AMEs, APAC Effies, London International, New York Festivals, AWARD, AdStars, AdFest, Spikes, Kidlat, Boomerangs and Tambuli. His wins cover a range of disciplines including Digital, Film, Radio, Outdoor, Media, Print, Direct Response, Design and Effectiveness.
A member of the McCann Worldgroup Asia Pacific Creative Leadership Council, and recent inductee into the Philippine Creative Guild Hall of Fame, Joe was also listed among Campaign Brief’s Top 20 Creative Leaders in Asia for 2017-2018.
Raul Castro, Chairman and CEO of McCann Worldgroup, said “Leading the creative culture of McCann, one needs to be brave with his decision making, generous with his knowledge and always have clear intentions. Without a doubt, Joe fits these descriptions and more. I know he will raise McCann to even higher creative greatness.”
Joe’s promotion reaffirms McCann’s commitment to pushing the standards and value of creativity as he takes on a bigger role in the company.
“I believe the biggest challenge agencies face right now, is how to reaffirm the value of creativity in our clients’ business”, commented Joe. “The drive to raise the standard of quality will always be a constant, but so is our duty to deliver positive results for our clients. Now, more than ever, we need to be providing brand owners with a real and measurable creative advantage. We hope to do so with a creatively-led culture, where we push ourselves to, if I may borrow from our Global Creative Chief, Rob Reilly, “out-think, outwork, and outcare” the competition. I am both humbled and honored to be given the chance to take on this challenge.”
Source: McCann Worldgroup press release