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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.

What people are talking about today

Will Toys R Us rise again? Maybe. Toys R Us liquidated its business last year in the U.S., taking with it its earworm-y commercials and Geoffrey the giraffe mascot. Now, former executives of the company are reportedly working together under the name Tru Kids Brands to revive the Toys R Us and Babies R Us brands in some form. The Associated Press reports that the company is "exploring various options including freestanding stores and shops within existing stores." E-commerce is part of the plan, too. The goal is to make this happen by the 2019 holiday season, The AP writes.

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