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Will Toys R Us rise again? Maybe. Toys R Us liquidated its business last year in the U.S., taking with it its earworm-y commercials and Geoffrey the giraffe mascot. Now, former executives of the company are reportedly working together under the name Tru Kids Brands to revive the Toys R Us and Babies R Us brands in some form. The Associated Press reports that the company is "exploring various options including freestanding stores and shops within existing stores." E-commerce is part of the plan, too. The goal is to make this happen by the 2019 holiday season, The AP writes.