Tencent has invested $150 million into Reddit, however, the move has been met with criticism and protests about censorship concerns from the Chinese tech giant.
The investment accounted for half of the web company’s $300 million Series D funding round which valued Reddit at $3bn.
Tencent’s investment is the latest in its lengthy portfolio which also includes investments in Spotify, Epic Games, and Snap.
Reddit users were quick to question the move as the site is currently blocked in China due to the country’s notorious censorship laws.
To protest the move and express fears of free speech challenges on the site, Reddit users posted images which are banned in China, including the iconic Tank Man images from the Tiananmen Square massacre and pictures of Winnie the Pooh.
Winnie the Pooh’s image is banned in China because users have mocked the character's resemblance to China’s President Xi Jinping.
Reddit has more than 330 million average monthly active users.