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Singapore-headquartered martech firm FreakOut has expanded to South Korea, appointing Sangjae Lee as country manager.

Lee has over two decades of business development and marketing expertise and has previously worked at Yahoo and 11st, a Korean e-commerce platform. He was most recently country director of App Annie.

The announcement:

FreakOut, a global marketing technology company, part of FreakOut Holdings, has appointed Sangjae Lee to the role of Country Manager, FreakOut South Korea.

Lee brings over 20 years of business development and marketing experience. Before joining FreakOut, Sangjae worked as Country Director, Korea at App Annie helping global enterprises like Samsung and Netmarble succeed in the mobile space. Prior to that, Sangjae spearheaded corporate strategy and advertising at 11st, a major Korean e-commerce platform and held senior leadership positions at Yahoo! and Naver. Sangjae holds an MBA from the University of Chicago’s Booth School of Business.

At FreakOut, Lee will lead and expand FreakOut’s operations in Korea by collaborating with clients, agencies and publishers to address their diverse digital marketing needs and also develop cross-border marketing campaigns for companies targeting global consumers.

Narayan Murthy Ivaturi, Global COO and Board Director, FreakOut Adtech Business said: ‘‘With our launch in Korea, a key strategic market for Adtech, FreakOut is now present in all media markets in the region. With Sangjae on board, we have the best man for the job. He brings years of experience and key contacts in the industry. Really happy to have him join the FreakOut family.’

Lee also commented: ‘‘I am so excited to join FreakOut’s team of diverse experts at such an exciting time in the company’s growth. With Korea’s digital market growing rapidly and with the power of FreakOut’s diverse product suite, I believe huge opportunities lie ahead for us to become a preferred partner for our clients.’

Source: FreakOut press release


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