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Welcome to the Top 5 most innovative brand ideas of the week.

5. British Airways: 'Made By Britain,' Ogilvy & Mather London

British actors, such as Gary Oldman, Olivia Colman and Winnie the Pooh, wax sentimental over the qualities that make Britons special in a spot also featuring the likes of Jane Goodall. The ad from Ogilvy and Mather London is part of British Airways' centenary celebration. Coming just ahead of Brexit, we're all waiting to see how rough the landing will be.

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