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Dentsu Webchutney has created a campaign for Platinum Guild International around Valentine’s Day called #EqualsInLove.

The campaign makes a case for gender equality and being comfortable with reversal of roles that are the norm in Indian society

The campaign ties into a promo that offers winners a vacation overseas.

Platinum Guild International’s director of consumer marketing Sujala Martis said: “If left to its own, the conversation around love and relationships can get very sugary and mushy.

“As a brand, we stand for a certain level of maturity and wanted to approach this conversation from a slightly higher order lens.”

Dentsu Webchutney senior creative director Aalap Desai added: “We wanted to not just celebrate couples who match each other as equals, but to challenge the status quo.

“Each film overturns traditional roles, becoming a source of aspiration.”

The campaign runs between 1st and 21st February.

Credits:

EVP and branch head: Nishi Kant

Executive creative director: Pravin Sutar

Senior creative director: Aalap Desai

VP client servicing: Harsh Shah

Senior brand strategist: Sumera Dewan

Associate creative director – copy: Yash Kulshreshth

Associate creative director- art: Ananda Sen

Art director: Niharika Mishra

Sr. copywriter: Nityasya Belapurkar

Group account manager: Amrita Singh

Sr. account executive: Deepali Hirwani

Account executive: Prachi Mehta

Sr. video editor: Nitish Sarkar

Motion graphic artists: Sahil Chauhan, Swapnil Mokal

The post Dentsu Webchutney pushes gender equality in Valentine’s Day ad campaign appeared first on Mumbrella Asia.