The campaign makes a case for gender equality and being comfortable with reversal of roles that are the norm in Indian society
The campaign ties into a promo that offers winners a vacation overseas.
Platinum Guild International’s director of consumer marketing Sujala Martis said: “If left to its own, the conversation around love and relationships can get very sugary and mushy.
“As a brand, we stand for a certain level of maturity and wanted to approach this conversation from a slightly higher order lens.”
Dentsu Webchutney senior creative director Aalap Desai added: “We wanted to not just celebrate couples who match each other as equals, but to challenge the status quo.
“Each film overturns traditional roles, becoming a source of aspiration.”
The campaign runs between 1st and 21st February.
EVP and branch head: Nishi Kant
Executive creative director: Pravin Sutar
Senior creative director: Aalap Desai
VP client servicing: Harsh Shah
Senior brand strategist: Sumera Dewan
Associate creative director – copy: Yash Kulshreshth
Associate creative director- art: Ananda Sen
Art director: Niharika Mishra
Sr. copywriter: Nityasya Belapurkar
Group account manager: Amrita Singh
Sr. account executive: Deepali Hirwani
Account executive: Prachi Mehta
Sr. video editor: Nitish Sarkar
Motion graphic artists: Sahil Chauhan, Swapnil Mokal
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