Rapper Lil Jon pours a large cup of Pepsi in PepsiCo’s 2019 Super Bowl trailer. The ad concludes with the rapper saying his signature line: “okay”. Goodby, Silverstein & Partners are handling the brand’s creative for the Super Bowl.
Backed to Bob Dylan classic ‘Blowin in the Wind’, Budweiser aims to celebrate its environmental credentials and promote its use of wind power in its 2019 Super Bowl campaign. The ad has been created by DAVID.
Avocados from Mexico
Returning to the Super Bowl this year is Avocados from Mexico, this time recruiting actress Kristin Chenoweth as she attempts to train three dogs to sing “Avocados from Mexico” in harmony. The ad is created by Energy BBDO.
The Backstreet Boys and Chance the Rapper have fronted Doritos’ Super Bowl ad trailer, with the brand teasing its ‘Flamin’ Hot Nacho’ Doritos. Goodby, Silverstein and Partners is the brand’s creative agency of record.
Car manufacturer Kia has taken a different approach with its Super Bowl ad, pointing out the millions of dollars being spent on celebrity endorsements for big Super Bowl ads. Kia challenges companies to spend those millions on helping “un-famous” people. David and Goliath has created the spot for Kia.
Actress Christina Applegate is the at the centre of M&M’s Super Bowl teaser ad. Applegate is shown trying to get into her car, with an unseen entity constantly locking and unlocking the door. BBDO was responsible for last year’s Danny Devito campaign.
Multinational telecommunications company Verizon has released a spot for the 53rd Super Bowl with the teaser commercial featureing 12 NFL stars who have been saved by first responders. The campaign, titled ‘The Team That Wouldn’t Be Here’, was created by McCann and aims to show Americans why Verizon is important and how it helps connect those in need to first responders.
Tennis star Serena Williams leads dating app, Bumble’s, Super Bowl TV commercial as she tells viewers women are “just as strong, just as smart, just as savvy” as men. The ad is being created by FlyteVu, and WPP’s VMLY&R.
Canadian singer Michael Bublé is the star in Bubly’s Super Bowl campaign. Bublé is seen sitting on the floor of a supermarket as he changes all the ‘Bubly’ canned drinks to ‘Bublé’. It forecasts a Buble vs Bublé commercial. The spot was created by Goodby, Silverstein and Partners.
Two gamers are seen explaining the “simple mathematics” of pizza in Pizza Hut’s 2019 Super Bowl teaser. The campaign shows one of the gamers explaining how $5 can get you a whole pizza. GSD&M was the agency behind the ad.
Returning to the Super Bowl this year is Pringles, which has released two teasers featuring an Alexa-like robot admitting it can’t taste Pringles, only order them. The Grey Group is Pringles’ agency of record.