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Letgo, a fast-growing app where people can buy and sell locally, is preaching “less stuff, more living” in its ‘Live and letgo’ campaign.

The aim is to show how simple it is to transform everything you don’t need around your home into things, experiences, and adventures that move you. With help from Droga5 and Adult Swim stars Tim & Eric (comedians Tim Heidecker and Eric Wareheim), letgo is helping Americans rethink their unhealthy relationships with their extra stuff. The comedy duo directed letgo’s three new ads in their signature oddly endearing style.

In one, a guy hanging with his friends tries to buy a round of drinks with a lawnmower. The bartender points to a sign that says “No lawnmowers, money only” and suggests the guy sell it on letgo. Another finds a family trying to barter a piano for a vacation stay, while a third sees a man crash through a jewelry store window as he tries to trade his pickup truck for a diamond ring.

“The idea behind ‘Live and letgo’ is that the guitar you haven’t touched since college could easily be a flight to Miami with your best friend, and the skis you never needed anyway could be pottery classes,” said letgo cofounder Alec Oxenford. “A typical home is overflowing with thousands of dollars in extra stuff that just sits there – unused, unloved, and unenjoyed. We’re helping people discover the potential in all those things to fund new, more fulfilling experiences.”

According to the company, letgo users sell billions of dollars worth of items they don’t need every month – from headphones to SUVs. Letgo is using innovations such as real-time image recognition and video listings to make secondhand e-commerce a much larger part of the sharing economy. The new campaign follows a milestone-filled year for the startup, which recently raised $500m of new funding from Naspers and passed 100m downloads, 400m listings, and 6bn messages between users worldwide.

See the spots by clicking on the Creative Works box below.

: 'Live and Letgo'

Agency:
Client:
Date: January 2019
Letgo, a fast-growing app where people can buy and sell locally, is preaching “less stuff, more living” in its ‘Live and letgo’ campaign.
The aim is to show how simple it is to transform everything you don’t need around your home into things, experiences and adventures that move you. With help from Droga5 and Adult Swim stars Tim & Eric (comedians Tim Heidecker and Eric Wareheim), letgo is helping Americans rethink their unhealthy relationships with their extra stuff. The comedy duo directed letgo’s three new ads in their signature oddly endearing style.
In one, a guy hanging with his friends tries to buy a round of drinks with a lawnmower. The bartender points to a sign that says “No lawnmowers, money only” and suggests the guy sell it on letgo. Another finds a family trying to barter a piano for a vacation stay while a third sees a man crash through a jewelry store window as he tries to trade his pickup truck for a diamond ring.
Credits:
 
 
Client                                                                          letgo
Campaign                                                                   Live & letgo
Title                                                                             Rounds, Checking In, Ring
Launch Date                                                               1/14
 
Agency                                                                       Droga5 NY
Founder and Creative Chairman                                David Droga
Chief Creative Officer                                                 Neil Heymann
Executive Creative Director                                        Scott Bell
Creative Director                                                         Ryan Raab
Copywriter                                                                  Caroline Ekrem
Art Director                                                                  Castro Desroches
Copywriter                                                                  Chase Kimball
Chief Creation Officer                                                 Sally-Ann Dale
Director of Film Production                                         Jesse Brihn
Senior Producer, Film                                                 Topher Cochrane
Producer, Film                                                            Kelly Appleton
Director of Business Affairs                                        Jocelyn Howard
Senior Business Affairs Manager                               Shaunda Slade
Global Chief Strategy Officer                                      Jonny Bauer
Head of Strategy                                                         Harry Román-Torres
Head of Digital Strategy                                              George Bennett
Strategy Director                                                         Ryan McDaid
Chief Media Officer                                                     Colleen Leddy
Head of Communications Strategy                             Dean Challis
Communications Strategy Director                             Elizabeth Hartley
Communications Strategist                                        Emily Langham
Group Data Strategy Director                                     Anthony Khaykin
Group Account Director                                              Julia Albu
Account Director                                                         Jordan Cappadocia
Account Manager                                                       Chelsea Elliott
Senior Project Manager                                              Ashlee Cain
Senior Project Manager                                              Laura Rothman
Legal                                                                           Sarah Fox
 
Client                                                                          letgo
Lucia Varela                                                                VP of Brand and Communication
Federico Rucks                                                           VP of Media
Fernando Barretto                                                      Brand Director
Alexandra Franco                                                       Research and Insights Director Tom VanBuren                   Copywriter
 
Adi Schlank                                                                 Designer
Dylan Stopper                                                             Senior Media Planning Manager
 
Production Company                                               Pretty Bird
Director                                                                       Tim & Eric
Executive Producer                                                    Suzanne Hargrove
Head of Production                                                     Rika Osenberg
Line Producer                                                             Bernard Rahill
 
Editorial                                                                     Exile
Editor                                                                          Kyle Brown
Assistant Editor                                                           Mitch Goldberg
Executive Producer                                                    Sasha Hirschfeld
Producer                                                                     Evyn Bryce
Flame Artist                                                                 Dino Tsaousis
Motion GFX / Flame Asst                                           Adam Greenberg
 
Color                                                                          Company3
Senior Colorist                                                            Tim Masick
Producer                                                                     Kevin Breheny
 
Sound                                                                         Heard City
Mixer                                                                           Elizabeth McClanahan
Producer                                                                    Andi Lewis
 
Music                                                                          APM
Extreme Music
Tags: United States
 
 
 
 
 
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