News UK has restructured its commercial division The Bridge to bring together its print and digital teams in a move aimed at better pairing brands with relevant assets across News UK’s holdings.
Ben Walmsley, once digital commercial director of The Bridge, is now commercial director of publishing, granting him additional oversight of News UK’s print propositions.
In his team is Owen Griffiths and Caroline Tredget, sales directors of The Sun and The Times respectively, who now have an expanded remit also encapsulating print.
A strategic development team has been established to help explain the offering to advertisers with Louise Crosby, digital sales director for The Bridge, taking the lead. Oliver Williams, now head of commercial product will work with Crosby, reporting into Walmsley.
As a result, partners can disperse ad campaigns across The Times, The Sunday Times, The Sun, TalkRadio, TalkSport, Virgin Radio UK, Unruly and Storyful.
Dominic Carter, group chief commercial officer for News UK, outlined the changes for the three-year-old unit.
Carter said: “I am immensely proud of the team and what we have achieved to date. A little under three years ago we set out to change the structure of the commercial side of the business and launched The Bridge with a vision to connect brands with our engaged audiences. Since then our work is winning more awards and we have realised our ambition to bring together the company’s data, creativity and insight resources. Today we’re more than a trusted news brand; we’re a multi-platform media, technology and data business, that when put together, can offer advertisers something that is greater than the sum of its parts.”
“Ben Walmsley has been a key member of the team who has helped us deliver against our digital ambitions and he will continue to build a formidable publishing team in his new role. The changes announced today ensure we are future proofing the business so that we continue to deliver more than just reach to advertisers – we deliver real audience engagement.”