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Buenos Aires based shopper marketing firm Visual Latina has entered into a partnership with Singapore-based marketing consultancy Pixelsior to make inroads into the Asia-Pacific region.

The partnership also aims at strengthening Visual Latina’s integrated marketing capabilities.

The announcement:

After working with Coca-Cola for four years in Singapore, Manila and China, Visual Latina, a shopper marketing and digital agency headquartered in Buenos Aires, Argentina, has announced that it will partner with Pixelsior, an independent marketing consultancy based in Singapore, to expand its operations in the Asia Pacific region.

Ranajoy Roy, Managing Director and Founder of Pixelsior, will partner with Visual Latina to head its Asia Pacific operations and lead new business development in the region. He has more than 20 years of experience in Advertising and Marketing having worked with companies like Coca-Cola as the Digital Marketing Lead and agencies like Ogilvy as a Regional Business Director. The partnership serves to strengthen Visual Latina’s integrated marketing services to capture opportunities and growth in the Asia Pacific region.

Guadalupe Cano, COO of Visual Latina, said, “We have been working with global clients on their shopper marketing and digital strategy and firmly believe our experience and knowledge can be leveraged for brands in Asian markets too. We work for brands across 8 countries today and we have plans to strategically expand our business in the next one to two years. This is our first step in that direction”

Ranajoy Roy, MD, Pixelsior and Partner for Visual Latina, Singapore, added, “It is a great opportunity and I appreciate the potential in combining forces with Visual Latina to bring their expertise to this region. We share common beliefs and values that ties us together. We are extremely agile and free of any large network issues. Very few agencies in the region can offer expertise to cater to the online to offline to retail journey of the shopper. We aim to fill that gap. With our shopper marketing and digital capabilities we will bring best experiences together for brands and shoppers.”

Source: Visual Latina press release

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