So surveillance, tracking and data breaches have been taking one tech company/media player after another down a peg or two of late.
Indeed, 2018 was an annus horribilis for the likes of Facebook and Huawei – for example.
But one company is attempting to paint itself as purer than the driven snow when it comes to this issue.
Just check out Apple’s ad at the CES summit in Las Vegas.
If Dr Mumbo hates one thing, it’s a broken brand promise. He’s sure Apple wouldn’t do that though.
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