Gartner VP/analyst Todd Berkowitz talks about the evolution of Account-Based Management and what it might mean for marketers. The post The coming battle between ABM and marketing automation tools appeared first on Marketing Land.
Please visit Marketing Land for the full article.
- Watch Fox’s ad promoting its ‘fresh start’
- Pinterest’s new head of engineering brings deep e-commerce experience
- Shell hits the road with Kaley Cuoco for a low carbon challenge
- Netflix axed its global brand marketing team around CMO departure, Adweek reports
- Hearst UK and Jungle Creations lead the Digiday Media Awards nominations