Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Spotify branded sponsorships, martech salary survey, digital assistants at CES appeared first on Marketing Land.
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- As retaining people gets more difficult, media agencies focus on training
- The America’s Test Kitchen recipe for profitable media
- ‘We’re playing offense’: Verizon pivots its publishing strategy to focus on commerce
- Why supply-path optimization hasn’t lived up to its promise
- Inside Roku’s nascent branded content pitch