The mandate includes creating localised digital content and increasing fan engagement on social media.
Bundesliga International has chosen Lion & Lion as their digital partner in Indonesia for local expertise and digital marketing. With a huge soccer fan base in Indonesia, Bundesliga International aims to grow its brand and online presence, thus Lion & Lion will be responsible for developing and driving localised digital content to generate higher interest for the brand while increasing fan engagement on Bundesliga’s official social media accounts.
Steven Ghoos, Managing Director in Indonesia, says, “Bundesliga is one of the greatest leagues in the soccer world, so to be part of its expansion into the Indonesian market is a vast opportunity for the team. So far, It has been a great experience, not only because of what this league represents but because of the professionalism of Bundesliga International. Bundesliga has come to Indonesia to stay, and will hopefully become a more predominant league for the Indonesian soccer fandom.”
Lion & Lion conducted thorough, in-depth research on the current soccer culture of Indonesia prior to delivering a comprehensive digital strategy to the Bundesliga team, and thus will serve as a consultant to the Bundesliga team and provide recommendations on how to localise the content produced by Bundesliga in Germany.
Source: Lion & Lion press release
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