Since the its inception a year and a half ago, Oath's has failed to compete with the likes of Google and Facebook in the digital ad space. The post Oath to become Verizon Media Group as telecom doubles down on umbrella brand appeared first on Marketing Land.
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Oath to become Verizon Media Group as telecom doubles down on umbrella brand
by Amy Gesenhues | Dec 20, 2018 | AOL, Channel: CMO Zone, Display Advertising, Internet Marketing, Internet Marketing Industry, Internet Marketing Industry: Acquisitions, Programmatic Advertising & Media Buying, Tumblr, Yahoo | 0 comments