Sneakers are everywhere. From the latest Nike drops to the runways of big European fashion brands like Balenciaga, the sneaker is at the heart of some of the biggest style trends: the rise of streetwear, casualization of dress codes, the drop model. Sneakers have such high demand and so little supply for some of the most sought-after sneakers of the year that resale of those sneakers has become a massive industry in its own right.
The sneaker resale industry is valued at more than $1 billion, and resellers like Stadium Goods have received funding from major players like LVMH’s Luxury Ventures investment arm. We spoke to some of the biggest resellers in the world — GOAT, Stockx and Stadium Goods — to explore where the sneaker resale market is now, how it got there and where it’s going.
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