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Martech firm FreakOut has elevated Narayan Murthy Ivaturi to global chief operating officer of its adtech business and made him a part of its board of directors.

Ivaturi was previously vice president at Freakout and has experience across companies like Mindshare, Vserv and the Times Group, India.

The announcement:

FreakOut, the global marketing technology company, part of FreakOut Holdings, has appointed Narayan Murthy Ivaturi to its board of directors. FreakOut has also elevated Ivaturi to the role of Global Chief Operating Officer for its Adtech Business.

The appointment is in recognition of Narayan’s pivotal contributions to FreakOut’s strategic growth, including launching the next wave of FreakOut’s digital solutions and building out key programmatic partnerships across both supply and demand sides.

In his expanded remit, Narayan will lead the newly consolidated adtech business across all 16 markets where FreakOut is currently present. He will work on enhancing local and international product partnerships with publishers, strengthening supply partnerships and orchestrating M&A in line with FreakOut’s expansion agenda.

Yuzuru Honda, CEO and President – FreakOut Holdings, Inc., commented:  

“We are delighted to have Narayan join the board as our adtech business enters the next phase of its growth strategy. We believe the refreshed board and management team are committed to achieving outstanding performance and maximizing our corporate value.”

The consolidation of FreakOut’s adtech business is poised to deliver immense value to advertisers and publishers by streamlining product lines and technologies. As a result, clients will have access to FreakOut’s multi-faceted product portfolio in Japan, including Programmatic SSP with native in-feed display and video formats. The diverse product access, coupled with FreakOut’s network of 3000 premium publishers, will enable clients to maximize the global reach of their marketing campaigns.

Commenting on the appointment, Ivaturi said: “I’m really excited to be part of a team that shares my passion and vision. I’m very grateful to FreakOut’s board and am looking forward to building a formidable global offering, and making FreakOut the first choice for advertisers and publishers.”

Ivaturi’s role is effective immediately.

Source: FreakOut press release

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