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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: E-Trade serves up another in its series of "Don't get mad" adsthis one featuring a leaf blower, a clingy neighbor and an unnecessarily complicated smart fridge. Guitar Center suggests you "give the gift of music" this season, like maybe a Squier Telecaster electric guitar that goes for $129.99. And Kroger says "It's not just how you celebrate, it's the food you celebrate with."

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