Global digital agency Isobar part of Dentsu Aegis Network has appointed Prashant Mehta to senior vice president, global head of delivery.
Reporting to Mike Mulligan, Isobar's global chief operating officer, Mehta will be the agency’s lead architect to design cross-border delivery models across technology, creative and commerce, partnering with Vikalp Tandon, Isobar's global technology officer, Ronald Ng, chief creative officer and Shawn Mishra, SVP and global managing partner at Isobar Commerce. The new delivery model aims to help Isobar’s teams across 85 offices in 45 markets deliver global integrated platforms and solutions for clients.
Mehta, who will be will be based in Gurgaon, India will also lead Isobar World Sourcing, the agency offshore initiative built to meet the demands of clients across time zones. In 2018, Isobar evolved its World Sourcing offering in India and established a sales, service and marketing cloud offshore team in Vietnam.
Mehta has over 22 years’ experience in the industry, most recently as group vice president at Publicis.Sapient. He has extensive experience in building and scaling organizations that deliver large scale, complex digital transformation programs.
Jean Lin, global chief executive at Isobar, said: “We are delighted to welcome Prashant to the Isobar team to lead our global delivery function. Agile and effective cross-border delivery and locally relevant customer experiences on global platforms - these are the biggest strategic challenges when businesses and brands embrace cross-border commerce. Prashant’s vast experience from consulting to delivery, and deep expertise of the most advanced worldwide technologies, will be critical in ensuring the success of our clients’ business transformation journeys.”
Mehta said: “In today’s age, when businesses are getting transformed and disrupted globally at the speed of light, Isobar has an industry leading proposition to deliver experience led business transformation for our clients in a truly agile way. I am excited to join Isobar’s global team to drive transformation programs leveraging the intersection of creative, technology, data and AI.”
Isobar employs 6,500 people across 45 markets. Key clients include Coca-Cola, Adidas, Enterprise, P&G, Philips and Huawei. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.