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Microsoft Corp. called for new legislation to govern artificial intelligence software for recognizing faces, advocating for human review and oversight of the technology in critical cases.

"This includes where decisions may create a risk of bodily or emotional harm to a consumer, where there may be implications on human or fundamental rights, or where a consumer's personal freedom or privacy may be impinged," Microsoft President and Chief Legal Officer Brad Smith wrote in a blog published in conjunction with a speech on the topic at the Brookings Institution think tank. Sellers of the technology must "recognize that they are not absolved of their obligation to comply with laws prohibiting discrimination against individual consumers or groups of consumers," he added.

Smith also wants laws to require sellers of the products to explain what they do clearly and open up their services to testing by outside parties for accuracy and bias. Earlier Thursday, advocacy group AI Now called for greater regulation and regular audits of AI tools used by governments.

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